A new study by Screaming Frog revealed that, at present, only 15 percent of all websites meet the current Google Page Experience Report benchmarks. With only a small percent of sites able to pass both the Google Core Web Vitals & Google Page Experience Report benchmarks, now is the time to ramp up your Google page ranking, site traffic, conversions and lead/profit potential! The Google Pages Report has long been considered the gold standard in assessing website performance. Google uses the Page Performance Indicator (PIV) to measure the quality of a website’s design, interactivity and overall user experience. But if you want your website to show up on the first page of Google, you need to work with the best SEO agency that can provide you with the best overall Google Page Experience Rating possible.
Most businesses and organizations are already aware that Google is serious about delivering a good user experience, so a Google Page Experience Update can have a major impact on the success of your online business or campaign. The primary focus of Google’s Page Rank and Content Quality Algorithm updates was to provide a better browsing experience for Google users. Google’s new focus on user experience was met with both praise and criticism. Many website owners were quick to point out that Google’s new focus on user experience was a bit too focused on aesthetics and too lax when it came to content quality. However, Google refocuses on great user experience across their core portfolio of products and services signals a significant step forward in terms of user engagement and overall product quality.
A Google Page Experience Update can be effective for driving more traffic and improving conversions if done right. Google’s first instinct when determining page quality is to look at overall visual design. This aspect of the Google Content Network is fairly straightforward: the more visually appealing a website is, the more likely it will draw attention and boost page performance. In a nutshell, the more visually appealing a website is, the higher the chances it will receive a high click-through rate (CTR). Below are some ideas on how you can improve the visibility of your website and increase your CTR:
Google has introduced two different Google Page Experience Updates that are impacting the core web platform. The first of these updates deal with the algorithm change known as “Google+ Local.” Google has been steadily dropping the percentage they assign to each search query in their SERPs, and this has had a major impact on many online marketing professionals. As a result, many marketers are changing their strategies and crafting new marketing campaigns to take advantage of the recent Google+ Local update.
The second Google Page Experience Update deals with the updated core web vitals formula. This formula has long been one of the main factors that contribute to the success of a website and its ability to rank well in organic search results. The algorithm update essentially shifts the focus of Toronto SEO Companies efforts away from meta tags and local listings and towards content. This has had a significant impact on the SERPs, but the shift is slowly beginning to make a positive impact on websites across the globe.
The major effect this latest Google Page Experience Update will have on your marketing strategy is that the increasing amount of focus Google has placed on content has led to a decreased amount of competition for keywords. If you’re a business owner or a professional marketer, you’ll likely find that your competition for popular keywords like “miserable failure” and “disaster” is now much lower than ever before. In order to take advantage of this change, you need to focus on optimizing your pages for all the core web vitals terms. Don’t just start placing high numbers after the phrase “commerce,” because those are keywords that get far more traffic than the term “commerce.” If you want to benefit from the Page Experience Update and ensure that Google sees your site as a valuable resource online, it’s important to understand exactly what content encompasses these changes.